Why you need to plan your social media content to get better results for your business.

22 Apr 2022 | Marketing

As a busy business owner, it’s understandable why you might want to wing it when it comes to your social media. Surely posting pictures as and when you feel like it will be good enough?

Well let me ask you this, have you got as far as you are in your business by winging it completely? I very much doubt it.

You’ve had a plan; what you want your business to deliver, how you want to serve your customers, and the list goes on.

It’s the same with social media. In order the get the best results for brand awareness and sales, you need to plan.

Social media platforms are becoming more complicated weekly with algorithm updates, glitches and video taking the internet by storm. Your job as a business owner is to run your business, not to be distracted and overwhelmed by social media.

You don’t want to be chasing the latest trends all the time. You want to ensure your important time and the effort you’re putting into it will bring you reward, but when you don’t have a plan and you struggle to be consistent…trust me, you won’t get those results.

Mobile phone with Laura Chambers Digital instagram feed displayed

I don’t know what to post on my social media.

This is a common challenge business owners face, not understanding what their audience wants from them on social media. And when time is limited, you don’t want to waste it trawling through the internet for ideas on what to post.

When you have a clear plan and strategy in place to follow, you will know the purpose behind each post and what you want the outcome to be.

Not every post will be selling your services (it shouldn’t be anyway), so what do you do with the rest of the content?

You want to find ways to connect with your audience. Let them know you understand them through humour or other forms of emotional connection.

When your audience feels understood and heard, they build up that famous ‘know, like and trust’ factor which is what you’re striving for.

When your followers turn into fans, this is when they’re likely to buy from you – this is the goal.

How can I align my social media with my business goals?

As a strategic social media manager, the aim for me with all of my clients is to ensure their social media marketing aligns with their business goals.

Everyone has different goals whether it’s brand awareness or sales. This is why planning is so important.

When you’re creating your content you really need to consider the purpose behind it. What’s happening in your business this month, next month and beyond which you need to talk about.

Social media offers you an amazing method to talk to existing and potential customers. You have the opportunity to nurture them when it comes to launches, or to keep your business front of mind as a service to use.

When you consider your business goals and align them with your content, that’s when you really start to see results.

Note pad and pen

I don’t know how to plan my content.

First of all, you’re not alone. When you started your business I bet Facebook and Instagram marketing wasn’t at the front of your mind. You have a passion for the service you deliver and you want to help people.

You are not an expert in content creation and strategy. You are the expert in your business.

So what do you do when you’ve decided you want to use social media to market your business, but you don’t know where to start?

I have multiple services which can support you if you want to jump straight to assistance. But if you’re not ready for that, here are a few ideas:

  • Think about your brand and your values and demonstrate this in your posts
  • Make sure you’re making people aware of what you’re selling
  • Don’t be all about the business, share something more personal too – this can be behind the scenes or family-related, that’s entirely up to you.

When I’m working on my client’s content I always use a diary to map out what I’m sharing and ensure I’m hitting on the key content pillars they want their audience to know about.

How do I make sure I remain consistent with my social media content?

This is quite possibly one of the hardest elements of social media for busy business owners. When you’re being pulled in every direction, something has to give, and often it will be your social media.

At first, it’s a day, then a week and before you know it, it’s been a month since you last posted and you don’t know how to re-engage your audience.

There are a couple of ways to overcome this. Firstly, be very strict with your time management. Block out a set amount of time each week or month to plan your content and schedule it. If you can master this, you can avoid the overwhelm.

Secondly, schedulers are your friend. You don’t need to pay a fortune for this either, there are lots of affordable or free options to choose from. However, this does come with a warning, don’t post and ghost. If you’re trying to nurture an audience it’s no good simply posting, you still need to engage with followers, so set aside time for this as well.

Finally, you can outsource some elements or all of your social media. It’s my job as a social media manager to ensure my client’s content always goes out. They can get on with the work they need to focus on, knowing that I’m assisting them.

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I need help with my social media.

If you feel like you would like support with your social media, I offer a number of packages to suit business owners.

Keep it simple – this will provide you with graphics and copywriting so you don’t have to think about the content creation.

Strategic Social Media Content Plan – following a 1-2-1 session you will have a strategic three-month social media plan to follow.

Done for you –  for business owners who are ready to outsource and extend their freelance team with monthly support.

Want to work with me as your social media manager? Contact me today to discuss your requirements at laura@laurachambersdigital.co.uk

Why planning your content gets you better results