Written by Simple Advertising
Social media should be the backbone of any marketing strategy. While some marketing techniques may get a bit expensive, this one is free and may bring you big profits and better customer relations.
It’s vital to have your Facebook Business Page correctly optimised with some SEO best practices in order to maximise conversions. First of all, there is a correlation between a well-developed social presence and your search rankings and in the end,
Facebook Business Page becomes a “second home page” for your online business.
Since there are many rumours about Facebook Business Page Optimisation on the Web, let’s put this straight. Within this post, you will learn some essential rules that will leverage your Facebook page.
Let’s start with the optimisation basics!
1. Choose the right name
When it comes to correct optimisation, it is fundamental to find the right name for your Facebook Business Page because you choose it once and it is permanent. It’s key to remember that the first word of your Facebook page title is the most significant in the eyes of Google.
This is why stuffing your page title with generic keywords won’t work. Doing so might make it look spam-like and discourage people from getting engaged, let alone sharing your updates. You need a brand name that represents your business and shows its personality. This is the real intent behind any Facebook Business Page.
2. Customise your vanity URL
Never settle for the dynamic URL which is automatically generated when you sign up. On Facebook, you can easily personalise your address and unify it with your brand name. Make it unique and easy to remember. If you match your Facebook vanity URL with the page’s title you are going to strengthen your brand recognition. Moreover, personalise will hugely improve the find-ability of your page both in Facebook search and in search engines.
3. Fill out your profile
Make sure that your avatar, cover photo, bio and profile info are complete and contain up-to-date information. A complete profile reveals your professional attitude and is a clear signal to your audience that you are engaged. Moreover, aim for consistency across all of your social media channels, and make sure that the main visuals match. Utilise a Facebook cover photo that is 851 x 315 PX.
4. Pay special attention to the “About us” section
The truth is, your visitors want to know all of the details about your business: where your office is located, what service you offer, what your working hours are and so on. Therefore, provide them with complete information. The “About us” section is a good place to emphasise values and benefits your products or service may bring to the customers. Similarly to Meta Description, you need an apt description short enough [you get 155 characters] in order to be correctly displayed in the search engine snippet, both on desktop and mobile. Make sure that you choose an appropriate category:
- Local business or place
- Company, organisation, or institution
- Brand or product
- Artist, band, or public figure
- Entertainment Cause or community
Complete your short description diligently and use accurate wording (including targeted keywords) to concisely characterise your business.
Pro-tip: Remember to add the link to your website or landing page within the short description because it strongly improves the find-ability of the particular offer or content page.
5. Sprinkle your business page with keywords strategically
Optimising for keywords remains crucial, even when it comes to social media. Place your targeted ones in the most important, strategic parts of your page. Include them in the URL, page title and “About us” section because they will be visible on the front page and will appear in search results.
Remember that the name of your page corresponds with the title tag and your short description works as the meta description tag. However, make sure that you do not overuse keywords: stick to a top six and mention them naturally in the proper context.
6. Include the phone number and address in your Facebook page
The current Facebook design shows your business category, location, phone number and business hours straight away, on the front page. Therefore, make sure to fill out your street address, city, state, post code, and local phone number. Adding the address helps with indexing your brand for local search results and increases page following. Google simply pays more attention to pages that give specific contact information.
7. Optimise Facebook updates
The first 18 characters of each of your Facebook posts serve as the meta title and the meta description in SERPs. Therefore, anytime you are going to post on Facebook, share the content or upload a picture, and take advantage of the fact that you can add a description.
Of course, the overarching objective of Facebook is to stimulate engagement and produce valuable and exciting content. Therefore, tailor your language to your audience, be personal and personable, and use fresh and simple wording. Executing these optimisation tips will improve your Facebook Business Page visibility and user experience, both of which are crucial for your success.
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Article from On the Doorstep Magazine May 2019.